GEART FERHATI

Building in Public

SAN FRANCISCO · MUNICH

THINKING

Essays and opinion pieces.

  1. 30 September 2026THINKING

    The Danger of Optimising Too Early

    Efficiency is only useful when you are moving in a direction worth accelerating.

    buildingsystemsaijudgmentOpen : The Danger of Optimising Too Early
  2. 30 September 2026THINKING

    The Difference Between a Network and a Relationship

    A good network increases the number of possible conversations. A good relationship changes the quality of one.

    relationshipstrustnetworkstechnologyOpen : The Difference Between a Network and a Relationship
  3. 30 September 2026THINKING

    The Things We Call Luck

    Luck often compounds through action—not because action guarantees outcomes, but because it creates more points of contact with the world.

    luckopportunityaccesspublic-workOpen : The Things We Call Luck
  4. 30 September 2026THINKING

    The Work Before the Work

    The visible work matters because it gives the invisible work a place to land.

    craftjudgmentbuildingreflectionOpen : The Work Before the Work
  5. 30 September 2026THINKING

    What Ambition Looks Like Before It Works

    Ambition is action without the permission of certainty.

    ambitionbuildingactionlearningOpen : What Ambition Looks Like Before It Works
  6. 30 September 2026THINKING

    What Progress Looks Like When Nobody Is Watching

    Momentum is usually built long before anyone can see it.

    progresscraftlearningreflectionOpen : What Progress Looks Like When Nobody Is Watching
  7. 30 September 2026THINKING

    Why I Keep Returning to Agency

    Agency is the ability to see a path, decide that it matters, and take the first real step toward it.

    agencyopportunitytechnologyambitionOpen : Why I Keep Returning to Agency
  8. 30 September 2026THINKING

    Why Some Places Make You More Ambitious

    Geography does not determine destiny, but it changes the questions you are willing to ask.

    ambitionenvironmentopportunitygeographyOpen : Why Some Places Make You More Ambitious

ESSAY CATALOGUE

30 titles

Essays

  1. On Becoming Someone Who Acts
  2. The People Who Change Your Direction
  3. The Cost of Waiting
  4. A Life With More Surface Area
  5. The Discipline of Changing Your Mind
  6. The Case for Being a Beginner for Longer
  7. What Young Ambition Needs
  8. The Hidden Architecture of Opportunity
  9. When Technology Changes How We See Each Other
  10. The Difference Between a Full Life and a Good One
  11. The Problem With Easy Narratives
  12. On Building a Life That Can Surprise You

Technology & AI

  1. What Happens When Intelligence Becomes Cheap?
  2. AI Gives Us More Options. It Does Not Tell Us Which Ones Matter.
  3. The New Scarcity Is Attention, Taste, and Trust
  4. When a Tool Starts Making Decisions for You
  5. The Internet Is Becoming More Useful and Less Human
  6. What Should Remain Difficult?
  7. The Difference Between Assistance and Agency
  8. The Future of Work Is a Question of Direction
  9. What We Lose When Everything Becomes Personalised
  10. Technology Should Expand the World, Not Narrow It

Building

  1. What Building Things Has Taught Me About People
  2. The Most Important Work Is Usually Hard to Explain at First
  3. Why Small Experiments Matter
  4. You Learn More From Reality Than From Plans
  5. The Difference Between an Idea and a Commitment
  6. What It Means to Take Something Seriously
  7. The Long Middle Between Starting and Succeeding
  8. Why Most Good Work Begins as an Unreasonable Idea

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